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Almost four years ago, the National Football League teamed with new agency partner 72andSunny to celebrate its 100th anniversary with a Super Bowl ad packed with league legends chasing a ball through a banquet hall. In the end, high school football player Samantha Gordon picked up the ball and ran with it.
In the Super Bowl ads that followed, the NFL and 72andSunny explored those themes of inclusion—handing the ball to a young, diverse, pandemic-tested, technologically
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